David Copperfield Quotes

It might be bold to put your work into the world unadorned, but it's probably ineffective.

You can't underestimate the importance of cover art.

Between two products equal in price, function and quality, the better looking will outsell the other.

I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.

I didn't think that personal style had much value in graphic design.

It's a visual world and people respond to visuals.

Learn the art of the pitch and of messaging.

If you want to communicate something, you'd better make sure that your design piece is well-dressed and that its teeth are fixed. At the same time, I still believe that if it is only stylistically great and it has nothing to say, it still is not going to make a lasting impression on anybody.

Style is the gossamer on which the seeds of truth float through the world.

The way you present your work has a lot to do with how people receive and regard it.

Sometimes one creates a dynamic impression by saying something, and sometimes one creates as significant an impression by remaining silent.

Even if I did give a good talk, is what I have to say more important and interesting than what Colin Powell said?

I look at graphic design as communication, meaning that the work has to have a vibe to connect to the viewer or perceiver. I make a black and white drawing and then add color digitally, bringing in a contemporary pattern to the composition to create a vibrance.

As a visual person, I love a creative resume. Putting in a little effort on the design side will show that you care about making things look good.

We have eyes, and we're looking at stuff all the time, all day long. And I just think that whatever our eyes touch should be beautiful, tasteful, appealing, and important.

Persuasion is often more effectual than force.

I do a lot of things for effect, which is not to say I am superficial, but that I know how to put ideas across.

How I say it has as much of an impact on what people think of me as what I say.

Salesmanship is limitless. Our very living is selling. We are all salespeople.

I began to see that the short texts I was writing were poster material.

You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Everything is about color. If you look at magazines and advertising and television, the thing you remember is the color.

Leadership—not salesmanship

What you say in defense of … ideas matters, and what people hear matters even more.