Frank Luntz Quotes
I wrote "Win" for people on both sides, legitimately on both sides. If you're a Democrat listening to this right now, you - the whole playbook is in this book. If you're a Republican, and you're frustrated because Barack Obama is a great communicator, the playbook is in this book. And if you're a corporation who wants to satisfy his - their employees, how to do it is in this book. And finally, if you're an employee and you want to get a raise, whether at NPR or anyplace else, it's in this book.
Luntz, Frank. "Frank Luntz: The Words That Work For 'Win'." Talk of the Nation, interviewed by Neal Conan, NPR, 15 Mar. 2011.
The speaker had negotiated a wonderful budget with President Barak Obama, but he had many extreme Republican Tea Party Conservatives who would not support the compromise. The speaker could have passed the bill anyway with the votes of the Democrats and the more rational and centrist Republicans, but he chose not do do so and renegged on his fairly public agreement with the President rather than have a large part of his caucus repudiate him. Talk show host Jay Leno had asked him why de did that. This was his profound answer. Ironically, the dissidents turned on him anyway, and he lost many of his followers. So he resigned as the speaker and also from the House itself
Frank Ian Luntz is an American political and communications consultant, pollster and pundit, best known for developing talking points and other messaging for Republican causes. His work has included assistance with messaging for Newt Gingrich's Contract with America, and public relations support for pro-Israel policies in the Israeli–Palestinian conflict. He advocated use of vocabulary crafted to produce a desired effect; including use of the term death tax instead of estate tax, and climate change instead of global warming.
