Terence Crawford Quotes

As far as sustaining our popularity, I believe we can.

I don't want to just sell out shows to young girls who like my movie franchise. I want to sell tickets because people respect me.

My manager came up with the name 'State of the Industry,' and it was just one of those things. It just took off. Well, I don't know about 'took off.' I'm not in the stratosphere.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Without promotion, something terrible happens... nothing!

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

I'm the most successful filmmaker in the country; what do I need PR for?

I'm working my butt off every day to make sure people have my name on the tip of their tongue.

Evolve is an amazing promotion.

I think I'm a face of a franchise. I can make an impact.

I would like to get a wider audience. With 'Tiger Zinda Hai' I reached out to Salman Khan's market, through 'Soorma' I can reach out to Diljit's fans. As an actor I want to have my own market too.

For me, 'Diamond Necklace' is a commercial attempt, as it has songs and glamour.

A lot of people don't always know how successful our brand is and we don't ever talk about it. But it's exciting to see the brand resonate so well with people.

We're trying to always expand Smosh and make Smosh a big thing.

If your work is really successful, it should attract the audience to you beyond just the premier.

Image is one of the most important aspects in branding. People identify you and your actions with your name and the product you endorse. The image that you show to fans, followers, consumers, etcetera will affect your marketability and your overall appeal to diverse audiences.

As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.

'Cabaret' was launched with fanfare, and the songs organically created quite a buzz.

We will invest more into China to make sure that our brand gets more known to Chinese customers.

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

I know, everywhere I go, I have the door open because I am a great footballer and a great person.

I'd be at these different clubs passing out my business cards and fliers. Then the club would end, the light would come on and all my business cards would be on the floor.

To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.

Regardless of what film you make, you want people to watch your film, and you ultimately need commercial success.

I've learned that if you don't have anyone opposing your work, if you don't have anyone thinking, 'Man, that should be me. I could do that. I should have thought of that, or they must have teams of people doing it for them,' your work simply isn't reaching enough people to be relevant.