Andy Kindler Quotes

As far as sustaining our popularity, I believe we can.

Microsoft was not a mysterious, strange entity. You put your PC on and there's an ad for them.

Sales don't always have anything to do with good or brilliant or original. Sales are about appeal.

Advertising is the price companies pay for being unoriginal.

Victoria's Secret is entitled to brand themselves the way they want to.

Branding is deliberate differentiation.

We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.

We're gonna totally sell out and try to dominate the world.

It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.

If you're clear on what you believe, you have a great foundation to go make a market.

There is a healthy competition as there would be in any business. But we do not spend our days thinking about what Marvel is doing.

It's a battle to be seen in the world of advertisers and in the world of business as a serious force.

In advertising, not to be different is virtual suicide.

Competitive strategies is a concept or philosophy that's as American as apple pie.

Sometimes, for businesses, competition can be inconvenient, because competition means that the race is never over, the game is never won. No matter how well you were doing in the past, there's always someone who are out there wanting to take your place. So the temptation to avoid competition is powerful. It's rooted in motives as old as Adam and Eve: in greed for yet more money, in fear of losing your position in the market and all the benefits it brings.

I've never had difficulty dominating any market I've been in.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

I said from the very beginning, 'Yahoo should position itself as a technology innovation company, not as a media company.'

Apple is a failure because they missed social? Nobody would say that, because they are having great success.

The biggest challenge to thriving in the marketplace is identifying the strategic moves that will keep us ahead of the competition.

My husband is in branding. He brands places - cities, institutions.

I'm working my butt off every day to make sure people have my name on the tip of their tongue.

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

My name itself is huge in Omaha. That's not a target I need to focus on because we know we can sell out.

A lot of stuff that I'm involved in is about branding.