Jim Cramer Quotes

Apple has great marketing, among the best PR and marketing in the world.

My manager came up with the name 'State of the Industry,' and it was just one of those things. It just took off. Well, I don't know about 'took off.' I'm not in the stratosphere.

I grew up with Microsoft. I know the leadership of Microsoft.

TV ads let people know you're still around. Not only do they sell albums, they give you a high profile. They let people know you're out there and working.

One of my first commercials was for a Samsung cellphone. It was made as a mini-movie.

I showed what I can do with butter, right? Eighty-five percent increase in sales. I'm very proud of them Country Life ads. They were funny and clever and classy like the Toblerone ads I grew up with.

Hi, Billy Mays here for...

Because we're sponsored by competing breweries there is always competition. When we were both fighting for ninth or 10th place, nobody really cared except the two companies.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Not to go too far, but Microsoft is probably used by most people out there.

Commercials capture your attention, that's all.

Microsoft isn't stupid.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

Trying to do business without advertising is like winking at a pretty girl through a pair of green goggles. You may know what you are doing, but no one else does.

Advertising is the price companies pay for being unoriginal.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

Victoria's Secret is entitled to brand themselves the way they want to.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

You don't know the impact of Windows XP. You don't know what the economic impact is going to be.

It always ended up that they said, 'Tony, are Frosted Flakes good?' And he would laugh and say, 'Good? Why, they're great.' And I said, 'Well, we've gotta do something with the word 'great' to make It explode. It has to really knock the packages off the shelves.'

To me, all business is the same it's just the product that's different and you can have a diamond in your hand, but if you don't market it correctly, it just becomes another piece of coal.

Even though you might believe you have the best product on the market or the best film in a really long time, not everyone will agree. The film may be the best thing since sliced bread, but you have to have great publicity to back it up.

When I joined the family business, our clients were mostly on the marketing side, from Morris the Nine Lives Cat to KFC's Colonel Sanders.

We want eyeballs on the screen.

Evolve is an amazing promotion.