Larry Dixon Quotes

Advertising is the price companies pay for being unoriginal.

Mass demand has been created almost entirely through the development of advertising.

Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Apple has great marketing, among the best PR and marketing in the world.

Marketing is designed to bring people into something.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

Marketing is a contest for people's attention.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

Advertising is an environmental striptease for a world of abundance.

You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.

I long for the day when advertising will become a business for a grown man.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

The way companies hang on to their marketshare is by being scared.

Advertising is the very essence of democracy.

Today, the competition is considerably more intense.

Advertising is a wonderful lubricant for business, if it's used properly.

My first commercial was for Miller High Life beer.

We've always had a pretty competitive and pretty ferocious battle with British Airways... It's lasted now about 14 years, and we're very pleased to have survived it.

My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.

There is a healthy competition as there would be in any business. But we do not spend our days thinking about what Marvel is doing.

Driving up the value of the advertising is a big commitment for Microsoft.

Advertising is the principal reason why the business man has come to inherit the earth.