Promotion Tactics Quotes

I never think about the audience. If someone gives me a marketing report, I throw it away.

It's a battle to be seen in the world of advertisers and in the world of business as a serious force.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.

I'm a sensationalist. I'm a big mouth. I get attention. In this world you have to - if you want a mass-market presentation, you have to get attention.

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

I know how to sell a fight.

Sometimes writers say true things about the overall nature of publicity, promotion, and the publishing industry; but alas, not always.

If I talk about my personal issues, they say it is to promote my film. I'm not that desperate that I need to stoop down to such levels to promote my films.

We're going to try to create some programs that are going to generate viewer interest and appointment viewing. We still will have news on Headline News.

We should reach out to people to try to go after the fans the way other sports do. Because we can't just depend on the fact that it is a great game.

When you make a film you make a film. You don't think about how it will be marketed.

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.

Promoting a record on a major label is like running a minor military campaign.

I used to once believe that the script is the most important thing, but now I also believe that the kind of people you are working with also matters a lot, and moreso, to see how the film will be promoted.

If the packaging is good - the actors, director and producer - then it will work, even if the product is not good.