Jim Walton Quotes

You could put on monkeys jumping up and down and get bigger numbers than MSNBC.

FX does a great thing with its comedies where they give them a slow push out there.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Marketing for a film is tricky because you release stuff without context.

The hope in radio is to build an audience over a number of years, a slow build to see if something works.

If you love television and you love news, CNN is the perfect place to be.

It's so much easier when you're promoting a movie that you like!

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

Market size, particularly when you're dealing with major media markets, has an impact in terms of gathering attention.

You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.

I believe people will be watching their TV screens for a long time and that TV channels have a long-term life.

I like to watch all those shows that shouldn't be on the air - reality shows.

My goal was always to take a talk show to the network. I never wanted to be on MSNBC.

I'm the most successful filmmaker in the country; what do I need PR for?

We want to make movies with people who already have followings.

If you can market smut and toilet paper, you can market movies.

I don't hype a fight to sell tickets.

As a fighter, I pay very close attention to the amount of marketing that goes into and around my fights, and I can tell you that you'd be hard pressed to find much that has been done to promote me outside of 'TUF 24,' which was minimal in comparison to other fights, fighters, and shows.

At the end of the day, broadcast television has many opportunities to inform the audience, to enlighten the audience, and to entertain them.

We've seen other Internet people go to TV, and it's bad because they take two months off to make a pilot, and their viewers have forgotten about them when they come back.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

It's not enough just to put great television shows out anymore.

Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.