Paul Scheer Quotes

NBC gives comedies a chance to find their legs.

We're going to try to create some programs that are going to generate viewer interest and appointment viewing. We still will have news on Headline News.

You can make movies for a select audience, but you have to market it to them. You can make movies for a select audience, but you have to market it to them.

There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

Listen, I'm a big fan of everything on NBC. When I think of comedy on TV, I really think of NBC.

I've been a huge fan of the cable network FX for a very, very long time. I think their brand of comedy is incredible. For me, as an audience member, that's a go-to channel.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Marketing for a film is tricky because you release stuff without context.

I love the NBC comedies. I DVR 'Parks and Recreation,' 'Community,' 'The Office,' '30 Rock.' I love most of the HBO shows. I love 'Archer.' 'Archer's a great show. I'm big on Netflix; I've seen every episode of 'Freaks and Geeks.' We need more shows like that.

I want to see better quality of comedy on TV.

Channel 4 always do really great stuff; they do great comedies.

The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!'

I was very lucky with 'Soap' and 'Who's the Boss,' which was great fun, and then went on 'Coach' and 'Everybody Loves Raymond.' I've been truly blessed, and the work has all been fun and a joy.

I think that cable TV is a great venue to do something interesting.

Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.

I think if you look back at all those great comedies on television in the past, it's all lovable losers that gathered together - 'Taxi' and 'Cheers,' 'Seinfeld' and 'Friends.'

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

Launching a newspaper without a coherent idea of how you're going to promote it, or get it to people who might want to read it, is like launching a boat without a rudder or an engine... or a hull, now that I think about it.

I don't make films that are easy to market, unfortunately. I think that 'Pi' was the easiest one, because we had that symbol to stick up everywhere, so that was a good gimmick, and created a good mystery, and we didn't have to do huge scale.

A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.

I really like the way Fox handles their shows.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

A great deal of American T.V. viewed on Hulu, which is superb - '30 Rock', for instance, is on very good form.

We use social media as an adjunct to my total media/market outreach.