Creative Marketing Quotes

Many a small thing has been made large by the right kind of advertising.

When you're five years old, and you're running a business that people did not think there was room for, getting attention is not a bad thing. Letting it be known by whatever colorful language is necessary is not a bad thing.

If you're clever enough and creative enough to get a good film made, then you should be clever enough and creative enough to find ways to get it out there, one being something like Jameson First Shot.

Advertising is the price companies pay for being unoriginal.

When I graduated from college in early 2010, I decided that I needed to create a calling card, some kind of business card that people can link to my name and face. So I did this 'Mad Men Theme Song... With a Twist' music video. I released it just as I moved to L.A.

When I was getting ready for the release of 'Deadline,' when it was coming out soon, I decided that the appropriate way to get people excited about the book would be to write a novella in 30 pieces and publish a piece on my blog every day for a month... during a convention, a week-and-a-half-long trip to New York, and a doll traders' expo.

Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture.

Social media has been a great change. It's also a great way to disseminate comics and market them.

This is a great time for the 'guerilla marketer.' The days when you used to have to buy expensive TV time and a yellow page ad to get started are gone.

Advertising has always been part show biz.

The only way to advertise is by not focusing on the product.

For my 'Perfect Chemistry' series, I did movie-style book trailers, and my fans went crazy for them.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

People buy ideas, they don't buy photographs.

When I provided the disembodied arm as the logo for 'The Man With the Golden Arm,' it was the first time an advertising-publicity campaign was based on a single symbol. Until then film companies used a variety of symbols and photographs to cover all bets. The concept of using one logo was mine and Otto Preminger's.

You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.

If anyone can crack the publicity nut and figure out how to not come across hammy and contrived, I'd love to talk to them.

I wanted to get my movie noticed WITHOUT spending any ad money. So I made a bit of a spectacle. I recorded lots of podcasts. I bickered with hate groups. I criticized critics. I banged pots together. I did everything I could to raise awareness without raising any money to do so.

Bill Veeck was a charismatic and somewhat eccentric owner-fan during the post-WWII years.

At an independent label, you have to figure out inventive ways to promote without spending the money.

I told the Mucinex people, 'You picked me because I always sound sick'. They were like, 'Well, it doesn't hurt'.

Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours!

Advertisers also know that humor can help bond us to their product.

As an artist, it is great to be able to market yourself to people who don't know you, and people who do.

I don't want to force anything on anyone. I'm not trying to bust you over the head and make you buy this record or this song or whatever. I'm presenting it to you so you can take it in. You know, it's like trying to force a kid to eat broccoli. If I present it as trees that make your muscles grow, my son is like, 'I'm down with getting muscles.'