Andrew Mason Quotes

The only way to advertise is by not focusing on the product.

Business has only two functions - marketing and innovation.

Burger King's business model was broken. But it was like sex in the '50s. Everyone knew it, but no one would talk about it.

Everyone does a style book, and I wanted to write a business book for people that didn't think they would like a business book.

Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

When the finance or marketing people run a company, innovation stops.

The trick is to develop a culture that is customer centric.

You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.

I want to evolve each season. I never want to be one of those brands where people know what they're going to see. I always want an element of surprise. One thing I never want to do is copy what anybody else is doing. I have a signature, and it's very important to me to stay true to that.

I live, breathe, and die by what kind of company we're creating.

Companies have centers of gravity. Where they are is part of their identity.

If you tell your story well, it can help attract customers; it can help people understand your business better, and you are more approachable as a business and a company.

The minute you can be predicted, as a brand, you've got a problem.

Marketing is the distinguishing, unique function of the business.

Nothing is quite what you expect with Gucci. I'm just happy to be a part of their adventure.

No matter what, expect the unexpected. And whenever possible BE the unexpected.

A business model that hasn't been tried before is always interesting, even if it's likely to fail.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

Part of our brand is that we're pretty understated in what we do. If you look at other technology companies, they might preannounce things, and it will be a couple years before they really happen, and they don't happen in the way they said they would.

The lifeblood of our business is that R&D spend. There's nothing that flows through a pipe or down a wire or anything else. We have to continuously create new innovation that lets people do something they didn't think they could do the day before.

It is the nature of beginning that something new is started which cannot be expected from whatever may have happened before. This character of startling unexpectedness is inherent in all beginnings.

Audiences crave something they've never seen before. That's what they want. They want to be dazzled. They want to go in either to have their expectations blown out of the water, or have no expectations and are dazzled by the decisions that we filmmakers made.

Time is like an enterprising manager always bent on staging some new and surprising production, without knowing very well what it will be.