David Ogilvy Quotes

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Channel brand is so key.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

You can't back-engineer a brand.

Figure out how to build a brand and stick by it so people know what to expect.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Most brands started from a strong base and kept a strong belief.

I think it takes 30 years to build a luxury brand.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

I'm trying to build a brand. I'm not just doing one-off projects.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'd love to build a brand, a legacy.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I do hope to increase what I do into a Brad Goreski brand.

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

You have to do what's best for the brand.

Great brands are meant to be great aggregators.

Brands are about editing.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

You know what, every decision I make is in the best interest of my brand.

I am always looking for ways to expand my brand.

One of my mentors schooled me on branding before it was a cliche term in the game.