Chiara Ferragni Quotes

Our history is based on extending the brand to categories within the guardrails of Starbucks.

You have to do what's best for the brand.

Our awareness gap and the fuzziness about how people might understand Ulta today is a ripe opportunity for us as we think about going forward. I imagine this is like almost relaunching the brand of Ulta.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

We are now focused on the brand, not the channel.

The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.

To me, a 'brand' sounds evil.

In designing a lifestyle brand, you have to know more than just designing clothes.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

Most brands started from a strong base and kept a strong belief.

I'm trying to build a brand. I'm not just doing one-off projects.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

I'd love to build a brand, a legacy.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

My name has become a brand - it could be make-up, clothing, perfume.

Definitely, starting my own brand would be really exciting.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

I do hope to increase what I do into a Brad Goreski brand.

I'm fascinated by management and organizations: how organizations get things done and how successful organizations are built and maintained, how they evolve as they grow from start-ups to small companies to medium companies to big companies.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.

Mastering the paradox of star brands is very difficult and rare - fortunately.