Howard Schultz Quotes

My name has become a brand - it could be make-up, clothing, perfume.

You have to do what's best for the brand.

In the beginning it was just about the business - now it's about the brand.

To me, a 'brand' sounds evil.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Most brands started from a strong base and kept a strong belief.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

I'm trying to build a brand. I'm not just doing one-off projects.

If you mentioned Hanna-Barbera to people, they said, 'Oh yeah, Flintstone, Yogi, Scooby-Doo, Jetsons,' and that was pretty much it. We have characters with very high recognition factors and great films, but no organized plans for really making the most of them and increasing their value.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

I'd love to build a brand, a legacy.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

I do hope to increase what I do into a Brad Goreski brand.

I take my brand very seriously.

I want to have my own brand and there were things I couldn't do because of the 'Strictly' brand and the time involved.

You know what, every decision I make is in the best interest of my brand.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

I think you should always have a big team behind you if you are a big brand because it makes you think big.

I find working on brands some of the most interesting work you can do.

Building brands and helping people figure out their identity - as far as a business identity and everything - was kind of my niche.

A lot of stuff that I'm involved in is about branding.

I'm such a brand nerd.

We are now focused on the brand, not the channel.