Daymond John Quotes

Great brands are meant to be great aggregators.

You have to do what's best for the brand.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

I think I am one of the smallest surviving brands.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

I think it takes 30 years to build a luxury brand.

Kmart appreciates and supports exclusive brands.

Today brands are everything, and all kinds of products and services - from accounting firms to sneaker makers to restaurants - are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.

No one is going to understand your brand better than you.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

Making the leap from the best sunglasses company in the world to a world-class brand is a natural transition.

Brands are born, not created.

Unfortunately, being a brand is really important nowadays.

I do feel strongly that we have got to do a little brand-positioning work. Wouldn't it be great to have something that everybody could say: 'Yep, that's Chicago.'

It helps to look at branding as a challenge that entrepreneurs spend years perfecting.

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

Mastering the paradox of star brands is very difficult and rare - fortunately.

Channel brand is so key.

I take my brand very seriously.

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

You can't back-engineer a brand.

One of my mentors schooled me on branding before it was a cliche term in the game.

I do think brands are like people.