And I'm not an actress. I don't think I am an actress. I think I've created a brand and a business.
I started my clothing brand when I was 18.
I have my Icy brand, so one day when I do have the time I'll create my own fashion line.
The fashion world has been great. We started Apple Bottoms about seven years ago; it's interesting to be able to create something from your perspective, for your fans and support. It's a little different for me, because about 70% of my fans are females.
Why can't I prove that advertising can manifest itself in a way that doesn't necessarily mean television ads but changing behaviour and creating a brand out of something that already exists?
Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
Like adverts, today's works of art aim to create a brand, even if they have no product to sell except themselves.
When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse.
Several nutrition companies have approached me over the years to endorse a number of different products. Some worked; some didn't - so I decided to create my own brand.
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
I don't think I am an actress. I think I've created a brand and a business.
The Lisa Loeb Eyewear line was created to satisfy all of those people who always stop me and ask me where I get my glasses because they want some just like mine!
It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.
I built a company, a team, and a brand that started right here. It was an American success story, and it started right here in Arizona.
I just wanna start a brand that inspires and is geared towards youth.
My fans kept asking where they could get clothes like Destiny's Child's, so it was only natural for us to do a clothing line.
I try to create an image to suit my music. These days, you have to create your own personal brand as an artist. It's not about just putting music out any more unfortunately.
I'm not interested in thinking up the name of a band and a logo and all that. Been there, done that, sold a million T-shirts.
For some, Into The Gloss is just a blog, and that's cool. For us, it's the connective tissue between us and you, and that has paved the way for the creation of a very different kind of beauty brand: Glossier.
Since I was 20 years old, I've been a kind of corporation. I'd wake up in the morning and my job was to be 'Bonnie Raitt' in capital letters.
You have to be very brave and very entrepreneurial - you have to dare to create your own brand.
Sequels are not done for the audience or cinema or the filmmakers. It's for the distributor. The film becomes a brand.
Influence is the new power - if you have influence, you can create a brand.
