Mike Greenberg Quotes

The audience determines whether they still want to watch you or not.

We're going to try to create some programs that are going to generate viewer interest and appointment viewing. We still will have news on Headline News.

Rather than lose the public because television is here, wouldn't it be smart to adopt television as our instrument?

TV is tricky. You can do some stuff and people will tune out and never tune back in. It's sort of like putting a bad taste in somebody's mouth. Some people may not ever tune in again. And then there's some people that will tune in just to tune in and see what's gon' happen.

Communicators need to figure out how well do they engage people, and they should not talk one word longer than people are engaged.

I think everybody in news understands that the audience that watches for more than an hour is not your target audience - because those people are on life support.

There's certainly pressure to find your audience early. You need to paint the picture, but it's tough trying to find the balance between a show that people can tune in on any given week while still grabbing the people who are there every week.

TV's 'real' agenda is to be 'liked,' because if you like what you're seeing, you'll stay tuned. TV is completely unabashed about this; it's its sole raison.

I just feel like content is content; people want to see it resonate.

You have to keep your audience in your mind; if you're writing stuff that you know nobody's going to care about then you should rethink what you're doing!

The younger generation watches what's interesting, not whether it's presented by someone who is as old as I am or someone who is as old as a 21-year-old. It's the material. If I did a series of conversations on things most interesting to Millennials, they would respond to it, and I do.

When we started, we knew the show was going to be hit or miss, and we needed to find a core audience to really make us survive. And I think we've been able to do that.

Slide decks are only as great as their giant, useless appendixes, so make sure yours has a ton of useless, not even remotely relevant slides in it. You'll look like you really did your research.

When you're the person in the room with the microphone, you have a platform to talk about whatever you want, and it's much more interesting if we're discussing something that feels relevant.

In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.

We've seen other Internet people go to TV, and it's bad because they take two months off to make a pilot, and their viewers have forgotten about them when they come back.

I'm always thinking about the viewers.

I have to make sure, when you start seeing a film, you are going to see it until the end. I have to, of course, entertain you a little bit. The real question is how far do I go?

People are tuning in for one reason and one reason only: to find out what's happened. That's what took me a very long time at 'SportsCenter' to figure out.

Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.

People love music, they're always going to love music, it's our job to consistently push ourselves as artists to keep delivering stuff for people to stay engaged with.

It's difficult to get an audience to want to keep up with you, stay present tense. But there's never been a big lag in my career between product. I've constantly tried to pull my audience up into what I'm doing present tense, and they've been usually happy to go there with me.

The audience, that's who I care about.

It's easy to leave people wanting more after the first episode, but it's hard to leave people wanting more after the 24th episode. And it's my job, more than anybody else's, to keep that in mind. One season, in TV terms, is nothing. You need to hit it for three or four seasons, and then you're doing well, in TV terms. Then, you've done your job.

Basically my new litmus test for people is, do they make me hear about a blow job they gave in the first ten minutes of us talking? And if they didn't then I can feel excited.