Saul Bass Quotes
In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.
Topics
Movies
Visual Storytelling
Audience Engagement
Audience Retention
Captive Audience
Cinematic Experience
Entertainment Media
Film Marketing
Film Structure
Media Comparison
Movie Promotion
Narrative Structure
Opening Scene
Television Viewership
Viewer Retention
Entertainment Purpose
Tv Vs Movies
Citations
Horak, Jan-Christopher. Saul Bass: Anatomy of Film Design. University Press of Kentucky, 2014, p. 206.
Related Quotes
Saul Bass was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.