Rajkumar Hirani Quotes

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

The beating heart of your story... that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money.

I never knew how much you had to do to promote a movie, and I can't imagine what it would be like if you didn't like the movie you were promoting.

If you can market smut and toilet paper, you can market movies.

In many ways, a teaser trailer these days has just become a short version of the full-length trailer, as opposed to something that grabs you and teases you and makes you go, 'Whoa, what is this?'

Personally, as a filmmaker, I think you should prepare your audience as to what they can expect.

You know, in an ideal world, people would just be intrigued and go and see a film without knowing anything about it, because that's where you're going to have the most experience of a film, the biggest, the most revelation of a film. But at the same time, I think there are benefits of having seen a trailer where you actually look forward to seeing moments in a film knowing that they're coming up. I don't know which is better.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

I always say, 'If you're planning on seeing our movie, don't look at any more of the materials.'

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

We have to promote a movie. It's just extraordinary that everybody I'm talkin' to loves this movie.

Toronto Film Festival is one of those festivals where there are 400 movies, and unless you have a distributor who is super confident and puts a lot of money into it, sometimes movies can go unwatched or unnoticed.

I did not make this a long film for its own sake. I wanted to make an entertaining film and offer it out there for those who want to see it. If word of mouth suggests there is an audience out there, hopefully their cinema will show it.

From my own internal fanboy perspective, there's nothing that I hate more than seeing a three minute trailer for a movie where I feel like it's shown me the entire movie.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Marketing for a film is tricky because you release stuff without context.

I've always been drawn more to film. But 'Bloodline,' to me, feels like a 13-hour piece of cinema. And the great thing about Netflix is you get to be almost like an editor. You choose how much of the narrative you want to watch at a time, which makes you complicit in the story.

You should not do everything in your power to make reviewers cranky before - right before they see your movie.

It's so much easier when you're promoting a movie that you like!

When you make a film, you realize that the audience will be powerless to stop it or flip back to refresh their memories or skip the boring parts. They are at the mercy of your storytelling.

When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.

Bollywood marketing is larger-than-life. Honestly, it amuses me.

Today, filmmaking isn't just about shooting and releasing. You've to structure the marketing of a film.

I think audiences can feel when they're being served a filler episode.