Christopher McQuarrie Quotes

It's certainly difficult to balance marketing a film and putting it out there to everybody with wanting to keep it fresh for the audience.

The two Hindi movies that I did were not marketed well, and so not many people came to watch the film, hence the audience doesn't know much about me. I am a newcomer, and I cannot sell a film on my own. There has to be a backing in terms of producers.

I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.

As a filmmaker, I wish we didn't have to do trailers at all, quite honestly. I wish we didn't have to do posters. I wish didn't have to give anything away. I wish people could just come in the movie blind. But as an audience member, I respect that you have to tell an audience that this is worth your time.

When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.

Marketing for a film is tricky because you release stuff without context.

I used to love going on a junket and promoting a film when it was not a 24-hour news cycle, and when there weren't so many media outlets. You could actually talk about the film.

If you can market smut and toilet paper, you can market movies.

I think of 'Beyond The Clouds' very fondly. Yes, it has not been seen by a lot of people in theatres. I had anticipated more people would watch it. But that has to do with something I don't know well: marketing. A lot of people didn't even know that it was a Hindi film.

So we didn't have any stars for 'The Witch.' A24 felt they needed something special for marketing, and they wanted to have the Satanic Temple endorse the film.

Commercial hit films such as 'Bajrangi Bhaijaan,' 'Talaash,' and 'Kick' had big superstars to sell them; that may not have been the case if it were just me.

That's a battle we are always fighting whenever we cut trailers or promos for films. We always wonder how much to say, and every filmmaker wants to say the minimum. You don't want to reveal your film and ruin the viewing experience.

Every ad for every film is exactly the same.

I'm a believer in screening movies early, and using the movie itself to help sell the movie. If you can't do that, I feel like you shouldn't be releasing the movie.

You start selling the movie before you make it.

I think Warner Bros. are probably some of the best people in marketing films in the world.

It's unfortunate that it's not realistic that you can get people to come to a movie theater not knowing anything about the movie.

I never thought I will get to work with Hrithik Roshan. Every time, I have to pinch myself to actually believe that I am promoting my film with Hrithik.

It's always good to promote a film on a larger scale before it's been put to test.

The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.

The marketing department uses many advanced techniques to match products and buyers in a way that mximizes profits. For example, they give away keychains.

I don't think you can name a good picture where the production or the possible promotion isn't "cast-contingent." That means the film needs not just star power but star box office power.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

I do understand that going out and promoting the movie is a big responsibility, and part of the reason they give me the job in the first place.

Mass marketing means appealing to the masses which means appealing to the average.