Akshaye Khanna Quotes

I still think what the consumers are looking for is, number one, entertainment. They want to be entertained. It can be a liberal, a libertarian, or a conservative. It can be far-left or far-right. If they are entertained, they are going to tune in.

You listen to the audience. The audience is wrong individually and always right collectively. If they don't laugh, it isn't funny. If they cough, it isn't interesting. If they walk out, you are in trouble.

I really believe at the end of the day, regardless of how noble you are or how patriotic the film might be, it has to serve as entertainment in order for your audiences to come into the theatre and watch it. Otherwise, audiences will wait and see it a few months later when it is premiered on television.

Never underestimate the intelligence of the audience; make good programmes, and they will come.

I love test screenings. Some directors don't, I know. But I love it. I think it's because I come from the theatre and in the theatre, previews are where you really have to listen to the audience and really feel how they're responding. I found our test screenings incredibly useful.

TV's 'real' agenda is to be 'liked,' because if you like what you're seeing, you'll stay tuned. TV is completely unabashed about this; it's its sole raison.

One can never anticipate how audiences will respond. One of the lessons that I've learned over the years is to that no matter what my feeling or opinion might be about a given film, once you give it to the audience, they own it.

My experience of test screenings is that you don't know what kind of mood people are going to be in, and sometimes the studios accept what Joe Blo says - and this guy could just be a frustrated filmmaker, or not paying attention.

It doesn't matter what you feel - ultimately, it's what the audience feels. You can finish a scene and think to yourself, 'Oh, God. I was so deep in that moment,' and find it just didn't play. I don't know if I have very good radar about that or not.

At this stage, what would be rewarding would be for audiences to want to watch.

The audiences in the U.K. like me more than in America.

If people are given quality stuff to watch, they'll watch it.

I normally don't concern myself with, 'Will audiences like me or like my character?'

Our audience tells us what they love, what they don't like, and - worst - what they don't care about.

If you do a brilliant work and if the audience don't like it, what's the point.

It's too easy to underestimate your audience. But it's not rocket science: bad plays don't get people on seats; good plays do.

Audiences are brutally honest nowadays. If they don't like an actor, they have all the right to write him off.

I've done some wonderful performance on TV even better than films. But once people watch it, they just forget it. The impact is not strong. So, films and TV are different.

The audience wants something that entertains them, and whether that entertainment is in the form of a physical match or in the form of a skit or video or promo, it's our job to deliver it to them, to the point where the audience becomes the biggest champion of our brand. And if we can't match that, then we're falling short.

You know people love a show when they keep coming back.

It's very difficult to know exactly what a major audience is going to respond to. 'We know they respond to certain personalities. That has been proven by the success of certain people in television who have gone from show to show and carried an audience with them. Apart from that, it's very hard to say what formula works.

At the end of the day, you are doing the film for the audience.

I really focus on giving the viewers compelling television, and hope that more and more people watch.

The audience is never wrong.

Well, it's basically the viewers who determine it. We - well, basically the producers and myself chose the people we felt had the best reaction, you know, through the press, the Internet, the people we thought deserved a second chance. And they've chosen a winner, I believe.