Robyn Hitchcock Quotes

There's been not a dime spent on marketing for any record I've ever put out.

Even when I did 'New York Undercover' I put together a five-year marketing and promotional campaign to maximize the exposure of that show.

I need to reach a lot of people to sell records.

Many a small thing has been made large by the right kind of advertising.

If you are the record label who owns Lady Gaga, and you have a new artist coming up, you can say, 'Let's have the artist play just before Gaga.' Now you've exposed the huge Gaga audience to the new artist. It's similar to showing a trailer before a movie. The hit creates a hit.

If you have a great product but no one knows about it, it's history.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

What I'm looking for is a self-promoting film; a movie which immediately gets people's imagination is something I can promote - a project which writes its own publicity.

The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.

Promise, large promise, is the soul of an advertisement.

We are pushing hard to find quality advertising clients.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

I want everybody in the news business to think of ABC before they go any place else. If it costs us an extra few thousand dollars to do that, what does it mean?

We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.

I don't give interviews on Chanel because it is not useful for the Chanel business.

I spoke to the 'Wine Spectator' because that's PR; that's how you sell wine.

People don't understand the logistics of advertising.

Now, to be a mainstream act, you have to be firing on all cylinders on so many different platforms. You've got to have a social media voice. You've got to do promo on TV. You've got to tour everywhere.

I understand the concept of advertising. It makes sense. Companies want to reach customers with information about their products. It's a completely legitimate and valuable notion.

I don't think it is wrong when you - when an actor goes and sells his film. I mean, it's salesmanship; you got to tell the world what you have. You got to tell them, 'These are my wares; please see how do you like them. If you like to buy them, please buy them.' There's nothing wrong in that.

Everything I do has a purpose for my goal, which is to create a buzz.

I know the 4Ps (Planning, Priority, Perspective and Patience), and I believe that this knowledge sets me apart from others, as I know exactly how to promote a song, where to promote it. And basically, how much money should be spent in doing all that.

Now is the time to get out there and give people a taste of 'Mondo Cozmo.'

As a producer, you want your product to reach the maximum people. That has become a system, and to work on it has become a necessity.