Record Promotion Quotes

I remember when I first came out as an artist, back in 2004 or 2005, the record label used to take me to all the radio stations and just have me sit in, like, their lunchroom or their conference room, and play for the whole staff. Just to introduce them to me so they would play my records.

When the first record came out, I'd go down to radio stations pretty much every day to get the record played, and I would walk in and they'd tell us how much they loved the record, but they weren't sure how much they could play it because they were already playing a girl.

If the record was picked up by Dot Records, I would imagine that they would have wanted both sides of the record to be something by Lou alone which would account for the dropping of 'So Blue'.

It used to be that if you had a pretty good record, you could stop by a station in Little Rock or Atlanta and let the DJ listen to it. No way something like that can happen now.

I saw an Elvis Presley movie Jailhouse Rock, where he gets out of jail and makes his own records and takes them to the radio stations himself. And then, he puts records in the store. After seeing that, I made records an put them in stores.

There was a time when I never would have considered, ever, doing television commercials for records. I would never do that. That was something that you did for K-Mart.

On our studio album 'Fly From Here' in 2011, we spent a year and a half promoting that around the world.

I'll name check Radiohead on this--they've done a pretty suave marketing plan on this new record. I think generally it's been a pretty cool thing, but what they've done is used those (sales) numbers in a way that they can spin them anyway they want cause you don't know what they are.

Since I was 17, I had been just making records and promoting them.

And you have a record company behind it, this is a key too, you need people to fight for your records, at least a little bit. So if you have a great song, it's catchy, and you've got a little bit of help, I think that's all you need. But there hasn't been that in music.

Putting out the things that I like best hasn't been the easiest way to run a label, and it still isn't because it requires finding an audience for each record.

People got extremely comfortable with being able to turn on their television and see MTV say, "This guy's hot you should buy this record."

As a label, you have to treat every group and every record as a unique entity. I think that that has been our success, rather than relying upon a fan base.

I never thought of myself as capable of stirring up - generating - the actual drumroll for a record, you know, all the press.

My father was in record promotion in Los Angeles. He worked for Mercury Records, Capitol Records, and RCA Records. My parents divorced when I was about 9. In 1978, my dad moved to Nashville and opened an independent record promotion company, Mike Borchetta Promotions.

I made that first record in 2008, alongside the EP, but my label at the time waited three years to release it. They thought maybe someone bigger would buy it, but they didn't, so in the end they just released it themselves.

Even the disc jockeys are saying, if I play your record, I made you. You got to play for me free.

On that show, I did country and some rock, too, whatever record I had out at the time, I'd sing that.

We released 'Mad World' as a single because we felt the music press would like it.

In the past, there has always been so much pressure about carrying a show and promoting a record.

Going to radio with a rap record prior to going to the consumer is like having no foreplay with your girlfriend.

I had a record called 'Touchdown.' It was really bubbling in my city, and I used to go to different clubs and perform.

I've made my records and I've done all the interviews. I've done lots of long tours. I've made stupid videos. I've done all that stuff and learned all the lingo and gone to radio stations and shmoozed with DJs on the air and met retail people.

Usually, when you're putting out a record, you have reviews from people a week before, and you have a vibe 'cause everyone's heard it - you've heard feedback from everyone, and they've listened to your single for a couple of months. Radio's playing it.

I feel like all of my records have potential to be hits. Sometimes it's promotion, sometimes it's bad timing, but yeah I take it very personally. I'm very hard on myself when it comes to my records. I really believe that if it's not number one, I've failed.