Ben Nicholson Quotes

Everyone can benefit from seeing smart marketing.

Everything is designed to help you sell out.

Marketing is designed to bring people into something.

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.

Driving up the value of the advertising is a big commitment for Microsoft.

I try to figure out the marketing puzzle.

You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. The challenge for small business is knowing where customers are and reaching them effectively.

Marketing is a contest for people's attention.

There was a period of time in America where the advertising world actually went to the housewives of America and had them write jingles that would appeal to them. It was actually brilliant marketing.

People don't understand the logistics of advertising.

Advertising is a very fundamental need, so I don't think it's going to go away.

No one wants to risk a million dollars on a few laughs. The big, flashy commercials are out. The soft sell is out.

Advertising has always been something I kind of understood.

I won't say I'm not fascinated by the way advertising works. I like the sleekness. But a picture in advertising doesn't last too long. They have to work for 30 seconds. And I'd like to reach at least two minutes. This is my goal: to break that two-minute record.

I would say the more the better when it is comes to development and marketing. It's actually fun. For some it can be a frustrating thing.

Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force - an extension, if you will, of the merchant who cries aloud his wares.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

The public don't know what they want; it's my job to tell them.

Sales may lead to advertising as much as advertising leads to sales.

We are extremely attractive to page companies, because we significantly increase their user base.

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.