Jon Feltheimer Quotes

Consumer habits are key to understanding how to launch a product.

In order to be a great marketer, you have to be focused and intense and look at scarcity, urgency, activity and passion in the marketplace.

I never really paid attention to sales until the second record.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

We are pushing hard to find quality advertising clients.

If you can sell green toothpaste in this country, you can sell opera.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

Money coming in says I've made the right marketing decisions.

Advertising - a judicious mixture of flattery and threats.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

Marketing is designed to bring people into something.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

We all need to become more customer-focused and recognize the power of marketing to sell more diamonds.

Marketing is a contest for people's attention.

Advertising is what you do when you can't go see somebody. That's all it is.

The big companies are like, It's so good but we don't know how to market it.

Marketing is for companies who have sucky products.

When the product is right, you don't have to be a great marketer.

Advertising is a very fundamental need, so I don't think it's going to go away.

You can have the best product, but if you don't have a plan - a label pushing it, the support of a network - you can't make it big with a product. It's all about distribution.

If you haven't created the time as an owner to understand why people are choosing your model over your competition, then you are only managing the business that comes in the door, not actively seeking it out.

Marketing is not a nice word, but the world is about marketing now.

Marketing is the obverse of programming.

We have to focus on what we can do. It has to be about experience; it has to be about unique product. It has to be about delivering our content as broadly as we can, and that's been a huge effort on our part.