I think skilled salesmen have the ability to work out who you are and pick out aspects of your personality. They almost manipulate you, in a way, to make you buy their product.
Selling more of what you sell has nothing to do with what you sell. It has everything to do with your prospect's wants, needs, fears, goals, values and priorities.
THE INDUSTRIAL SYSTEM requires that prices be under effective control. And it seeks the greatest possible influence over what buyers take at the established prices.
People selling content internationally need to be highly focused on selling the right product to the right buyer. If things don't succeed on a particular network, they're not going to stay on very long.
The key to moving a maybe to a yes is to make the buyer feel as though other buyers have already said yes. ... It helps if it's true, but it never is. No one wants to be the first yes. Why is this? I don't know, but I think it's anthropological.
Buyers decide in the first eight seconds of seeing a home if they're interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.
It means eating your words, this thing of refusing to be a fence-sitter, but I'd rather eat my words than get calluses from sitting. No one who has not experienced the condescension of a buyer toward an ordinary salesgirl can have any conception of its withering effect.
The super-salesman neither permits his subconscious mind to "broadcast" negative thoughts nor give expression to them through words, for the reason that he understands that "like attracts like" and negative suggestions attract negative action and negative decisions from prospective buyers.
The most common cause of low prices is pessimism - some times pervasive, some times specific to a company or industry. We want to do business in such an environment, not because we like pessimism but because we like the prices it produces. It's optimism that is the enemy of the rational buyer.
Exhibitionism and a nervous wish for concealment, for anonymity, thus battle inside the buyer of any piece of clothing.
I think that one of the greatest perspectives that I have, from being a buyer for my whole career until I became a producer, is that I have a pretty good understanding of the buyer's mentality.
S.U.V.'s are under a lot of scrutiny these days, and yet the S.U.V. buyer is a very loyal lot.
Buyers look at everything. They open every drawer. They open every cabinet door. So make sure your underwear is folded nicely.
A lot of times people get caught up in bidding wars, and will go way over what their price needs to be because they love the house so much.
He that speaks ill of the mare will buy her.
