Lynda Obst Quotes

When in doubt, look at what everyone else is doing.

What is social proof? Put simply, it's the positive influence created when someone finds out that others are doing something. It's also known as informational social influence.

Most of the time they buy what other people buy. They move in great schools, like bluefish, all identical. There is safety in numbers. If one wants Schnabel, they all want Schnabel, if one buys a Keith Haring, two hundred Keith Harings will be sold.

I also think that there's a little peer pressure. They probably think that a majority of people their age think the same things and they want to be considered - I don't know what the word is - in, hip, whatever, with that bunch. I think time will take care of some of this as it is revealed that [Donald] Trump is not what they think.

Investors, most of them, have a herd mentality. They want to invest only if other people are investing

Americans are apt to be unduly interested in discovering what average opinion believes average opinion to be.

Most people live their life around what other people do.

Most of us are 'ultraconformists' when it comes to who we are most likely to follow... to socialise with, or even who we are most likely to hire.

Men are herd animals, and prefer to go with the flow, especially when moving in the other direction is harsh.

We all feel the urge to conform; it is the most normal of human desires.

People say things they'll never do but then do them because they want to be a part of 'this great thing.'

When we find ourselves in groups or with charismatic individuals, we might do things we wouldn't ordinarily do.

There are many people for whom 'thinking' necessarily means identifying with existing trends.

If I cut my hair, others did. If I shortened my dresses, so did everyone else.

Failing conventionally is the route to go; as a group, lemmings may have a rotten image, but no individual lemming has ever received bad press

If the reason for doing something is that everyone else is doing it, it's not a good enough reason.

Although we think that we think, most of the time we are being thought by the collective mind, the hypnosis of conditioning.

When everybody in a group is susceptible to similar biases, groups are inferior to individuals, because groups tend to be more extreme than individuals.

People said it because other people said it. They did not know why it was being said and heard everywhere. they did not give or ask for reasons.

Conformity may not always reign in the prosperous bourgeois suburb, but it ultimately always governs.

What one person does, several people usually consider.

It's much better to say, "If the herd is running, I'm running with those guys." And humans have herd mentality.

Most men are followers, and implicitly rely upon the judgment of others. They mistake solemnity for wisdom, and regard a grave countenance as the title page and Preface to a most learned volume. So they are easily imposed upon by forms, strange garments, and solemn ceremonies. And when the teaching of parents, the customs of neighbors, and the general tongue approve and justify a belief or creed, no matter how absurd, it is hard even for the strongest to hold the citadel of his soul. In each country, in defence of each religion, the same arguments would be urged.

Sometimes I take a temperature of things just because everyone else does. Especially when I'm doing a play. I want to know what people are thinking, positive or negative.

Herd pressure is to be judged by two things: first, its intensity, and second, its direction.