Aileen Lee Quotes


What is social proof? Put simply, it's the positive influence created when someone finds out that others are doing something. It's also known as informational social influence.


Citations

Lee, Aileen. "Social Proof Is The New Marketing." TechCrunch, 27 Nov. 2011.

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Aileen Lee
Aileen Lee
  • Born:
  • Nationality: American
  • Profession: Businesswoman

Aileen Lee (born 1970) is a U.S. seed investor. A venture capital investor, she is the founder of Cowboy Ventures.