Aileen Lee Quotes
What is social proof? Put simply, it's the positive influence created when someone finds out that others are doing something. It's also known as informational social influence.
Topics
Conformists, Conformity, Conformism
Group Mentality, Herd Mentality, Mob Mentality
Groupthink
Peer Pressure
Positive
Social Norms
Positive Influence
Social Acceptance
Popular Opinion
Bandwagon Effect
Group Behavior
Influencing Others
Majority Influence
Social Behavior
Social Conformity
Social Influence
Social Proof
Social Validation
Citations
Lee, Aileen. "Social Proof Is The New Marketing." TechCrunch, 27 Nov. 2011.
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Aileen Lee (born 1970) is a U.S. seed investor. A venture capital investor, she is the founder of Cowboy Ventures.