Nancy Dubuc Quotes

Audiences, as they get smaller, can intensify their relationship with the product, and so can the creative relationship with the people that you are serving. The good news is that, the more shows there are, the less the conglomerates have to gain by breaking the will of each individual creative.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.

Both YouKu and Tudou do original content for a number of years, and we position it based on our difference in terms of age demographic. And so the content itself is really more suitable for the brand itself.

We saw simply distribution was changing, content, premium content, premium stars; we're going to be able to do more in the world as it evolves.

I think every content can reach its potential audience if placed rightfully.

To bring the 'Robb Report' onto the PMC digital platform is a remarkable opportunity to further propel this pioneering media brand.

There is a lot of content out there for the female demographic.

When you think of Yahoo, they had a shot to be what Vox is doing, in terms of taking content and distribution, and really focusing on news, sports, finance - the things that uniquely Yahoo was really terrific at - and really build that whole flywheel.

The beauty of Netflix is, their job is to put stories out there, and not stories that appeal to everybody, which is maybe NBC's job?

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

We have to find ways to create content that folks want to see.

Thriving in the digital space is about constant commitment and engagement rather than being hit-driven like traditional media.

In Vice, I saw all of it in one. I saw a studio. I saw a content creator. I saw an agency. I saw a distributor. We want to learn from them. They're talking to a generation we're struggling to connect to as an industry.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.

Don't dumb down; always write for your top five percent of readers.

The key to not getting rejected if you're writing for a magazine, is to know to read that magazine and know everything about them before you ever make a submission.

I think giving great content out to people is critical, and exclusive, cool content they've never seen before is the best way to go.

There are two kinds of audiences. There's the ones who were in the theaters, and the ones who are outside and we want them to come inside the theater. And, it's not the same.

I'm not really a blockbuster, I'm not a member of that audience really.

The most important thing to remember is you must know your audience.

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

I've gone from having a huge fan base to losing a huge fan base to having a kind of fluctuating fan base. I've always had a core of fans who've stuck by me but, depending on the kind of music I do, I end up appealing to certain groups of people and alienating others.

I just think we live in a world where people are so excited about the hot new thing, but you can't necessarily tell a story in one movie. With this platform, we can really dive deep and go for it.

What you do after you create your content is what truly counts.