Victor Koo Quotes

If you wanna compete, you've got to get into the original content game.

I feel like we always kept our core philosophy of making content that we would wanna watch, and there's definitely a different scale we are offering that at today.

Owning content and original content has been our lifeblood - we've never been a suite of brands that's been reliant on a movie library or on rented series from other networks.

My focus - even before becoming CEO - has always been memorable and unique content. And one of the most important things we did to reinforce that was create A+E Studios.

We have to find ways to create content that folks want to see.

Notional is a production company with the DNA of an Internet company that makes content for everything.

People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.

I don't think that Yahoo or any other Internet company should try to become a television network. We will be nowhere if we have to create our own content.

One of the hardest things to do when you launch a channel is find a voice.

For the vlogging channel, I wanted to build the infrastructure and build up all the personalities in a way that felt like weren't just forcing the audience to watch everyone we have.

There are lots of channels and lots of companies looking for content, as they say, but it's quite difficult to get things off the ground.

We could be like a lot of consumer brands that start blogs after they start their business. But in our case, I think Glossier is still very much a content company. I think about our products themselves as pieces of content.

When you think of Yahoo, they had a shot to be what Vox is doing, in terms of taking content and distribution, and really focusing on news, sports, finance - the things that uniquely Yahoo was really terrific at - and really build that whole flywheel.

I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.

I always believed in curating content, and the only way to do in our country is by turning producer. So then, I thought, lets turn producer and see how it goes.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

I think giving great content out to people is critical, and exclusive, cool content they've never seen before is the best way to go.

The Internet will make every enterprise a publisher.

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.

My job, originally, was to write blog posts for their 'HubSpot' blog. They have a business model built on content. Then I was writing e-books for them, and after I came back from L.A., they had this new plan to launch a podcast.

Launching and seeding awareness of a new tagline is a major financial undertaking. You'd have to be very sure that you needed to do that.

You can have whatever platform you want, but without great content, you don't have anything.

I know what the audience is looking for and have the ability to deliver that content.

You can't be like, 'Alright, I'm going to make this viral!' You just put stuff out there, and you hope that people engage and resonate with it.