Niche Audiences Quotes

Babelgum has no ties to individual content owners and distributors, and as a result our editorial strategy is primarily 'user-centric.' That strategy ensures the platform satisfies the needs of a potentially infinite number of niche audiences around the world.

The Internet has created so many niche audiences that when millions or even thousands of people can be on the same page it's a truly special thing.

If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.

Non-studio entities can experiment with storytelling that might be too niche... for a studio.

I'm not saying that it's wrong to make huge Hollywood films but it's just a different kind of feeling, a different sort of pleasure.

The American television industry is a Darwinian environment where success is usually measured in inches, not yards. That is, for most TV media, audiences have gotten so small that one measures 'victories' in tenths of a point - as in, a 2.2 percent share is a great leap over a 2.1 percent share.

Audiences, as they get smaller, can intensify their relationship with the product, and so can the creative relationship with the people that you are serving. The good news is that, the more shows there are, the less the conglomerates have to gain by breaking the will of each individual creative.

Once in a while, you'll get somebody who watched 'One Tree Hill' and 'Supernatural,' but by and large, whoever watches one show is very distinct. There's not a lot of crossover. It's like, 'This is my show, and I love this show. I know everything about this show. My show is my show, and it will be until I die.'

There is a renaissance of really great genre entertainment happening. But it's become incredibly audience-specific.

As an artist, you want as many people as possible to see your work with no interference. And usually, I've gone onto fringe channels: BBC Two, HBO, Channel 4.

There will always be big companies making big movies. But making film and distribution is changing in front of our eyes. I'm not sure what the future holds for this industry.

Without the huge budgets, mainstream Bengali cinema falls flat on its face.

Hollywood has known this for quite a while: Cable is the place to go because they truly have a supportive network and they want to do things that cannot be seen on broadcast. That stimulates the writer-producer. Cable is king.

By validating and aggregating the best material from a wide range of independent and mainstream content owners, Babelgum aims to encourage common interest communities that are not well served by traditional television.

I think as long as there are folks on the fringe who want to make movies, the indie scene will still be around. I do think it's getting harder to get them seen though.

I think right now there's more TV shows than ever. You've got network, you've got cable, you've got Netflix, you've got Hulu, even Amazon is putting out original content. So there's a lot of opportunities to find fans. You don't have to have a huge audience. You can cater to the people that like your stuff. So there is a boom in comedy and television and stand-up too through podcasting and all the different talk shows.