Media Brand Quotes

I think I'm more traditional in how I do media. I want my brand to be about football.

When I started Mediaite, I didn't expect it to become the business that it's become.

Univision's close-to-50-year relationship with Hispanics makes us one of the leading media brands in this country and the gateway to connect with this consumer.

Only a consistent, ongoing, deep experience can make a lasting media brand: one that has a commitment from a core community and the respect of a larger reading public.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

If you're going to be a media brand and not just a linear television brand, then you have to make sure you're speaking to all women and all interests, so it may mean that you end up smaller audiences serving individual pieces of content, but the aggregate is what's important and what we're paying attention to.

To bring the 'Robb Report' onto the PMC digital platform is a remarkable opportunity to further propel this pioneering media brand.

Shane Smith has led Vice from a fledgling magazine into a global media brand, and all of us at A+E are excited to work with him and his passionate and innovative team.

We struck an unusual deal. I'll get to leave CNN with my catalog and documentaries. We were able to create a brand at CNN - 'Black in America' - that I now own. I can take that brand and extend it in any way I want.

CNN is a more diverse brand. It's spread out over more products over there.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

LazyTown' is not a TV property, but a lifestyle brand for children.

Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.

Brand matters. And ESPN is, by far, the most popular sports brand. People trust ESPN.

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

PMC's constellation of multi-platform entertainment brands continues to be a leader in entertainment news.

We don't see the Lifetime brand as just a television brand. We see it as a female media brand. It has to represent what she is interested in, up and down the spectrum, in all kinds of content.