John Battelle Quotes

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

Consumers want products that tell stories, have magic, and inspire.

It's the power of the brand. We've never formally advertised.

I'm a brand ambassador. I've been a fan of Nip+Fab for a while, so it fit perfectly. I just love their stuff.

If I see someone wearing Hilfiger it makes me proud, but then I wonder what I could do to make the style more relevant for them next year?

The right name is an advertisement in itself.

I learned that people don't buy anything from unknown stores.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

The Lego children and fans are highly engaged people, so they expect a high degree of interaction with us. If you go to YouTube... we were told by Google last year that we are the second most-watched brand of all brands.

I do find it a bit disconcerting when your name becomes a brand.

I love Claw Money. They always send me stuff. I always wear their sweatpants.

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, product, service and experience.

Success is a funny thing. It means different things to different people. For me, I am always pleased when people connect to our brand. It means we are executing in a manner that speaks to a wide variety of businesses.

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.

As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.

I believe in emotional branding.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Google is in a position where it doesn't even have to strive to become a hip, conscious choice. Brands are temporary fads. Functionality is forever. Google just has to 'be,' and everyone will end up there sooner or later.

AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.

The most important thing a magazine can do online is maintain its brand and be very strong in terms of delivering on that brand.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Brands are all about trust. That trust is built in drops and lost in buckets.

Every great brand is like a great story.