John Skipper Quotes

Brands are all about trust. That trust is built in drops and lost in buckets.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

What drew me to this job is that Univision is a brand unlike any other in all of media. Univision has the highest brand affinity of any brand, and that includes Microsoft and Apple and some of the iconic brands in all of industry.

As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.

By far, the most determining factor of any brand is the product or the service the company produces. Branding companies have very rarely any significant influence on that, but it is, of course, in their interest to amplify their importance.

I think I am one of the smallest surviving brands.

I think it takes 30 years to build a luxury brand.

There's definitely an obstacle in developing a brand for yourself that people can rely on when you're so eclectic.

Branding is not merely about differentiating products; it is about striking emotional chords with consumers. It is about cultivating identity, attachment, and trust to inspire customer loyalty. Chinese brands score low on attributes such as 'sophisticated,' 'desirable,' 'innovative,' 'friendly,' and 'trustworthy.'

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.

I don't think so, in that Virgin is already a global brand. Brands like Amazon have had to spend hundreds of millions of pounds you know, building their brands, whereas Virgin is already well-known around the world.

I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.

If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.

Unfortunately, being a brand is really important nowadays.

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

I've met people who didn't even know there was a Calvin Klein; they thought it was just the name of a product.

When people use your brand name as a verb, that is remarkable.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

We feel a brand should be free.

You cant really put a value on the UFC name. That alone has value in itself.

You can't back-engineer a brand.

It feels great to be associated with PUMA.

Even though brands are created by people, they belong to the corporations.

I do get a lot of offers for endorsing a brand, but for me, the credibility of the brand matters the most.