Brand Trust Quotes

A brand is simply trust.

Our ad campaign with Pfizer is educational. Lipitor is the most widely prescribed drug in the country. For every prescription, there is a doctor writing it. It's a huge vote of confidence.

I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.

I'm very lucky that I'm not a photographer for hire - people hire me for me. I go into every commercial work with an art focus, with that lens; every brand I've worked for just lets me do whatever I want to do. I have full creative freedom.

We're now moving toward a radically different economy. You absolutely can't have a distribution oligopoly. The new oligopolies - and I think there will be new oligopolies - will be oligopolies of trustworthiness. Microsoft, Amazon, Schwab, and other brands will dominate psychic space, not shelf space.

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.

All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.

TalkTalk was not a highly trusted brand before the cyber attack but customers now say that we looked after them in difficult circumstances.

Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.

I have grown up using Colgate; my long-standing association with the brand has been very warm.

I definitely consider myself extremely blessed to have great partners in endorsing products. It's not about being on billboards. I endorse something because I believe in it.

Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio.

Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

I don't follow brands religiously, but there are certain brands I feel comfortable wearing, like H&M and Zara.

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

To build and sustain brands people love and trust, one must focus-not only on today but also on tomorrow. It's not easy...but balancing the short and long term is key to delivering sustainable, profitable growth-growth that is good for our shareholders but also good for our consumers, our employees, our business partners, the communities where we live and work, and the planet we inhabit

You need to get in studio; we're excited about the Pay 1 opportunity with Disney because those movies are not just movies. They're amazing family content that get flexed over and over again, forms great loyalty with our subscribers, and it's a real trust brand for parents as well.

The public aren't stupid, they know that celebrities are getting paid to promote. I don't want to influence young women to do or buy something that I don't feel passionate about, just so I get paid for it.

If I need to buy a TV, I'll definitely buy a Japanese TV. A Chinese TV might explode.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.