Jef I. Richards Quotes
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Topics
Ethics
Honesty
Integrity
Civic Responsibility, Social Responsibility
Transparency
Trust
Advertising, Ads
Authenticity
Consumer Confidence
Moral Values
Trustworthiness
Advertising Effectiveness
Brand Reputation
Brand Trust
Consumer Trust
Corporate Social Responsibility
Ethical Advertising
Ethical Marketing
Citations
Richards, Jef I. Advertising Quotes. University of Texas at Austin, 2005.
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