Ethical Advertising Quotes

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

The only thing that takes away from it is when they steal some music from one of my movies and put it in a TV commercial. I am not crazy about influencing TV commercials. But if I legitimately influence someone making a movie, I think that is really flattering.

As a practicing Catholic, I am shocked that the Catholic League is speaking out against my PETA ads, which I am very proud of.

With this new initiative, Disney is doing what no major media company has ever done before in the United States. And what I hope every company will do going forward when it comes to the ads they show and the food they sell they're asking themselves one simple question: Is this good for our kids?

I have personally believed in every product I have ever advertised.

advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.

Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.

Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.

I have been very careful about what kind of products and companies I endorse just because I don't want to be promoting anything that I don't have any kind of connection to.

If you're making commercials which sell products which are unhealthy or which are unnecessary, I think that you are part of a system.

I want to make it clear to people that the idea of putting subliminable messages into ads is ridiculous.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

We have to move from making good advertising, to making advertising good.

Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.

Creativity for the greater good is where I aspire to be, and I mean that on several levels: of course, working with worthy causes that need support but also not just contributing to the pollution of crap advertising.

Watteau is no less an artist for having painted a fascia board while Sainsbury's is no less effective a business for producing advertisements which entertain and educate instead of condescending and exploiting.

Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

The whole idea of image is so confused. On the one hand, Madison Avenue is worried about the image of the players in a tennis tour. On the other hand, sports events are often sponsored by the makers of junk food, beer, and cigarettes. What's the message when an athlete who works at keeping her body fit is sponsored by a sugar-filled snack that does more harm than good?

While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.

Advertising ministers to the spiritual side of trade.

No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?

Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.

I'm calling for all responsible Americans to fight back and punish Pepsi for using a man who degrades women, who encourages substance abuse, and does all the things that hurt particularly the poor in our society.