Daniel Starch Quotes

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

Consumers recognize, and don't like, corporate lying.

If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.

No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

It is vital that there is a narrator figure whom people believe. That's why I never do commercials. If I started saying that margarine was the same as motherhood, people would think I was a liar.

Telling lies does not work in advertising.

WARNING: POLITICAL ADVERTISING CAN LEGALLY DISTORT THE TRUTH.

Warning: This ad has not been cleared for truth and fairness as ads for commercial products are.

If people felt that they were misled with 'It Comes at Night,' they should know that the marketing here is deliberately misleading you in an honest way, in that we're not hiding what isn't there: we're hiding what is there.

A brand is simply trust.

Advertising never sold a bad product twice.

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.

Maintaining the trust of the consumer is critical to our business

advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.

When I see those ads with the quote 'You'll have to see this picture twice,' I know it's the kind of picture I don't want to see once.

I'm not interested in, you know, turning the clock back or pointing fingers, but I am interested in trying to figure out how we come together to chart a better way forward and one that will restore confidence in, you know, small and medium-size businesses and consumers and begin to chip away at the unemployment rate.

Im either running from life or im just waiting to die im the supplier or fire if you chasing a high.

Word of mouth is very powerful.

You know when you see an advertisement for a casino, and they have a picture of a guy winning money? That's false advertising, because that happens the least. That's like if you're advertising a hamburger, they could show a guy choking. "This is what happened once."

In my firm, we dealt in lies. Advertising is that ... the skilful use of the truth to mislead, to spoil, to debase.

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.