Michael Schudson Quotes
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
Schudson, Michael. Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society. Basic Books, 1984, p. 223.
Michael S. Schudson is professor of journalism in the graduate school of journalism of Columbia University and adjunct professor in the department of sociology. He is professor emeritus at the University of California, San Diego. He is an expert in the fields such as journalism history, media sociology, political communication, and public culture.