Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.
WARNING: POLITICAL ADVERTISING CAN LEGALLY DISTORT THE TRUTH.
Suggested warning label for political advertising:
What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.
If you have to tell the truth about the fat content in a hamburger, why shouldn’t you have to tell the truth about another individual who is offering for public office.
Telling lies does not work in advertising.
Corporations have at different times been so far unable to distinguish freedom of speech from freedom of lying that their freedom has to be curbed.
If you say your product is the best, back that up.
advertisement ... has brought our disregard for truth into the open without even a figleaf to cover it.
Lying and cheating in advertising, in the long run, are commercial suicide. Dishonesty in advertising destroys not only confidence in advertising, but also in the medium which carries the dishonest advertisement. . . . No one can be ill in a community without endangering others; no advertiser can be dishonest without casting suspicion upon others.
I really do believe that the basic principle that Americans have the right to know what they're buying when they buy it is going to be something that spreads across this country very quickly, and that the food manufacturers would be wise to be leaders instead of trying to block this with lawsuits and other ways of trying to get their way.
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
In political advertising, truth only has an advantage when a credible source makes it known.
Advertisements contain the only truths to be relied on in a newspaper.
Any ad which quotes what I said on Sunday is a falsehood.
If you say you are the Safe Food Foundation, that means you're implying that your food is safer or that every other bit of food that we're eating is not safe. If they were a really honest foundation, they would call themselves the anti-GM foundation.
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.
I always tell the truth about what I’m selling, and then nobody buys it.
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
No one can deny that much of our modern advertising is essentially dishonest; and it can be maintained that to lie freely and all the time for private profit is not to abuse the right of free speech, whether it is a violation of the law or not. But again the practical question is, how much lying for private profit is to be permitted by law?
I don't subscribe to the thesis, 'Let the buyer beware,' I prefer the disregarded one that goes, 'Let the seller be honest.'
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
After I finished working for Estee Lauder, I stopped being a professional model. I decided to never again advertise something that I don't actually use. I only sign up for things that I truly believe in.
Warning: This ad has not been cleared for truth and fairness as ads for commercial products are.
Of course, there is some truth in advertising. There's yeast in bread, but you can't make bread with yeast alone. Truth in advertising is like leaven, which a woman hid in three measures of meal. It provides a suitable quantity of gas, with which to blow out a mass of crude misrepresentation into a form that the public can swallow.