David Ogilvy Quotes


Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.


Citations

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963.

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David Ogilvy
David Ogilvy
  • Born: June 23, 1911
  • Died: July 21, 1999
  • Nationality: English
  • Profession: Advertising Executive

David Mackenzie Ogilvy CBE was a British advertising tycoon, founder of Ogilvy & Mather, and known as the "Father of Advertising". Trained at the Gallup research organisation, he attributed the success of his campaigns to meticulous research into consumer habits.