Howard Gossage Quotes


Advertising justifies its existence when used in the public interest-it is much too powerful a tool to use solely for commercial purposes.


Citations

Gossage, Howard Luck. The Book of Gossage. Copy Workshop, 1995.

Related Quotes

Normally, Molinaro was opposed to State, Federal and Local Government involved with Citizens. Staten Island was a Blue Collar community that prided itself in its rugged individualism. But when there was a problem, Molinaro asked for help and defined government responsibility in terms that would usually be used by left wing democrats. There is nothing like an emergency to motivate politicians to abandon their ideology.


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  • Born:
  • Nationality: American
  • Profession: Businessman

Howard Luck Gossage (1917–1969), frequently referred to as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era. He is known for having said that, "The object of your advertising should not be to communicate with your consumers or your prospects at all but to terrorize your competition's copywriters."