Ken Auletta Quotes

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.

We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.

We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.

Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.

A brand should live up to the expectations of people; it should deliver what it promises.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

The keys to brand success are self-definition, transparency, authenticity and accountability.

When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Your premium brand had better be delivering something special, or it's not going to get the business.

I believe so much in these products, and it's really satisfying when you believe in something.

If advertising had a little more respect for the public, the public would have a lot more respect for advertising.

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

I just figure if it has my name on it, and I want to make people feel good about wearing it, I can't pass it off.

If you develop a product that gets what the customer is trying to get done, you don't have to advertise; people will just pull it into their lives.

Do I take criticism of Starbucks personally? Of course I do.