Judy Smith Quotes

A brand should live up to the expectations of people; it should deliver what it promises.

The keys to brand success are self-definition, transparency, authenticity and accountability.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

Positioning the brand and regaining trust are all smart things for us to do and those are the litmus tests for any decisions we make.

Do I take criticism of Starbucks personally? Of course I do.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

We used to think that the enterprise was the hardest customer to satisfy, but we were wrong. It turns out, consumers are harder than the enterprise because the consumer will not give you a second chance.

I just figure if it has my name on it, and I want to make people feel good about wearing it, I can't pass it off.

Brands are all about trust. That trust is built in drops and lost in buckets.

I trust the CRC brand and continue to use CRC automotive products because they deliver what they promise.

It is almost impossible to win back a reader's loyalty once it's gone.

Be true to your audience, or you will lose money.

When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for.

I think that the direct conversation is exactly what companies need to earn trust of customers. Admit an error. Fix a problem. Commit to doing better. That is only human.

Growing up, I had always looked up to LG as a big brand and they are doing very well.

I learned from McDonald's that we can do great things from a marketing and advertising perspective, but if the experience at the restaurant isn't superior, it might not matter.

Over time, it's becoming more and more understood by people that we're acting in their interests. And that's a very, very powerful thing for our brand.

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

The strength of brand loyalty begins with how your product makes people feel.

Everything we do, every decision we make, is to ensure the best possible Airbnb experience for our community and grow the love.

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.