John McKinley Quotes

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

You have to do what's best for the brand.

You know what, every decision I make is in the best interest of my brand.

As an entrepreneur, one of the biggest challenges you will face will be building your brand. The ultimate goal is to set your company and your brand apart from the crowd. If you form a strategy without doing the research, your brand will barely float - and at the speed industries move at today, brands sink fast.

I feel the Godrej brand has generally come to signify trust to most consumers. 400 million Indians use one or the other Godrej product on a daily basis, and they have come to accept it. We will, thus, continue positioning Godrej strongly on the trust platform.

We have built brands that resonate deeply with our customers. Our strategy to grow these brands is clear, and we have strong teams in place to execute this strategy. That is our formula for success.

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Brands are all about trust. That trust is built in drops and lost in buckets.

Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.

Advertising decisions are based on what's best for MyPillow, my employees and my customers.

If I'm asking people to spend money on Huda Beauty products, I have to genuinely believe we have created the best.

If the public doesn't receive what you say, people can start to build your brand for you.

It is almost impossible to win back a reader's loyalty once it's gone.

I do get a lot of offers for endorsing a brand, but for me, the credibility of the brand matters the most.

It's important to keep up the idea of the brand, even beyond sales.

Possessing a powerful worldwide brand is essential for sustained success.

Study the public behavior of top stars and you can detect a keen attentiveness to brand value.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.

To me, a 'brand' sounds evil.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Branding experts believe that just because they have rethought a company's image or name, the rest of us will automatically fall in line.

With consumers having ever more choice, corporations must invest more and more in courting public opinion.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

We are really very lucky to have so many fantastic brands. But to grow them we should not be too much in a hurry. They are growing fast, but they have to grow accordingly to the market and to the capacity we have to deliver good products.

Repetition makes reputation and reputation makes customers.