Eric Schmidt Quotes

Customers are very demanding and well informed.

When I started selling air conditioners early on, customers were willing to pay an extra 200 yuan to buy from Suning. Why? Service was good.

In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.

The brand is only as good as your products, so.. if people have a good experience on Virgin Atlantic or if they have a good experience on Virgin trains or.. if they have a Virgin mobile phone and they can get straight through to our people and they're well looked after and then they'll try the next product that we launch.

It doesn't do much good to have a quality image, whether it's with the facility or whether it's with the merchandise, if you don't have real quality people taking care of your customers.

This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.

The well-satisfied customer will bring the repeat sale that counts.

When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

The customer is always right: 'It's my money. You have to listen to me'.

My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.

The strength of brand loyalty begins with how your product makes people feel.

If the people buying the pizza are happy, they'll probably buy the pizza again.

It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you done for me lately?'

Word of mouth is the most valuable form of marketing, but you can't buy it. You can only deliver it. And you have to really deliver.

Our primary goal in the consumer health service companies I back is helping them create an uncompromisingly great consumer experience.

So, if you look at what's common among some of the companies I have, including the Four Seasons, NewsCorp, George V, the Plaza, these are all irreplaceable brands in their own fields.

Customer service, they say, is dead. Actually, it isn't. It's just hiding behind a call center in Manila.

The customer is not always right.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first.

One, we committed to put about 650 people in the field to focus totally on customer satisfaction.

We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.