LEON GORMAN

Customer service is just a day-in, day-out, ongoing, never-ending, unremitting, persevering, compassionate type of activity.

Everybody got into the rugged outdoors business and into lifestyle merchandising and so forth and so on. And everybody was getting into catalogs and e-commerce and - you name it. It was just intense.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.

Customer service is just a day-in, day-out, ongoing, never-ending, unremitting, persevering, compassionate type of activity.

Everybody got into the rugged outdoors business and into lifestyle merchandising and so forth and so on. And everybody was getting into catalogs and e-commerce and - you name it. It was just intense.