Naomi Klein Quotes
The customer is always right: 'It's my money. You have to listen to me'.
Klein, Naomi. No Logo: Taking Aim at the Brand Bullies. Knopf Canada, 1999.
In contrast to the American expansion where individuals went west to settle, the Canadian experience was directed by a central mercantile enterprise for whom the Indians trapped furs and bought merchandise. The Company wanted the Indians to be treated like valuable customers, not competitors for land and territory.
To Welch, the dvelopment of a customer centric culture in a businss it one of the requirments of a successful long term business. Surprisingly few companies manage to do it.
Naomi A. Klein is a Canadian author, social activist, and filmmaker known for her political analyses and criticism of corporate globalization and of capitalism. On a three-year appointment from September 2018, she is the Gloria Steinem Chair in Media, Culture, and Feminist Studies at Rutgers University.