Charlie Trotter Quotes

The customer is not always right.

The customer is always right...even when they're wrong.

Your most unhappy customers are your greatest source of learning.

One, we committed to put about 650 people in the field to focus totally on customer satisfaction.

Spend a lot of time talking to customers face to face. You'd be amazed how many companies don't listen to their customers.

A satisfied customer is the best business strategy of all.

The customer is always right: 'It's my money. You have to listen to me'.

Your customers are always a bottomless well of surprises.

My idea of fun would be to review the customers. I could give some customers one star, so that restaurateurs would know when they walked in not to serve them.

If I don’t start having service I’m going to swap you all for a dog and shoot the dog.

The customer is usually wrong, but statistics indicate that it doesn't pay to tell him so

Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.

The most important thing you can do is make the distinction between customer service and guest hospitality. You need both things to thrive, but they are completely different.

If a customer walks out without shoes, you really want to find out why. 'It didn't fit' is not good enough.

It's so important to experience what your customers are experiencing and listen to their suggestions.

Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.

Right or wrong, the customer is always right.

You have to realize that the customer really is king. People who go into more established businesses probably have to be careful not to be casual about that. When you have a brand-new business, and nobody knows who you are, you know you have to work really hard for your customers.

We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

Never shoot your customers.

In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.

Grandpa didn't have any idea of customer service. But he wanted to make a living. Eventually, we saw it was not in our best interest to be arguing with customers.

If you go into business school and suggest firing a customer, they'll kick you out of the building. But it's so true in my experience. It allows you to identify the customers you really want to work with.

I am enormously proud of how we have transformed the TalkTalk customer experience.