Marshall Field Quotes
Right or wrong, the customer is always right.
Topics
Consumer Behavior, Consumerism, Anti-Consumerism
Business Ethics
Consumer Rights
Customer Satisfaction
Customer Service
Client Expectations
Client Relations
Customer Advocacy
Customer Appreciation
Customer Centricity
Customer Expectations
Customer Experience
Customer Loyalty
Customer Relationships
Customer Retention
Retail Strategy
Service Industry
Related Quotes
In contrast to the American expansion where individuals went west to settle, the Canadian experience was directed by a central mercantile enterprise for whom the Indians trapped furs and bought merchandise. The Company wanted the Indians to be treated like valuable customers, not competitors for land and territory.
Marshall Field was an American entrepreneur and the founder of Marshall Field and Company, the Chicago-based department stores. His business was renowned for its then-exceptional level of quality and customer service.